Jennifer Barassa, 63, is an accomplished Kenyan entrepreneur, Founder, Owner and CEO Top Image Africa Ltd. She runs Top Image Africa, a below-the-line advertising agency with operations in Kenya, Uganda, South Sudan, Zambia, Congo Brazzaville, Benin, Cameroon, Ghana, Mali, Senegal, Nigeria and Niger.
Jennifer Barassa Career
Jennifer Barassa is a self made entrepreneur whose advertising agency was in 2008 ranked the leading midsized SME Company ran by a woman. Ms Barassa sits on the boards of several financial development trusts.
It all started in the mid-1990s. At the time Barassa was group account director at an advertising agency. One of her clients was a major East African brewery company. The brewer was worried about the entry of canned beer into the market, a type of packaging their company was yet to introduce.
Barassa told How we made it in Africa that for Kenyans, who were used to bottled beer at the time, cans seemed classy and was a novelty. Her client was concerned they would lose ground in supermarkets to their competitors who were selling beer in cans.
Barassa advised her client to have merchandisers at outlets to protect its shelf space and to fight off competition. The beer manufacturer needed someone with the skills and expertise to execute this proposal.
Barassa decided to quit her job.
Jennifer is a vivacious Marketer, extraordinaire and a graduate of University of Nairobi. Her career has
Jennifer Barassa
spanned from being a Sales Representative, Marketing Education Coordinator, Brand Manager, Business Development Manager, Country Manager to a Group Account Director. In 1995, Jennifer left McCann Erickson to start Top Image Africa.
Top Image Africa Ltd is a Below the Line Agency with its headquarters in Nairobi, Kenya. The company has been in operation for the last 20 years offering quality and extensive Below the Line activities and Marketing Consultancy, and as its tag line suggests, injecting life into brands both locally and across Africa.
Jennifer Barassa Family, Husband and Children
Jennifer Barassa is a mother of one and her only child, Bidanya, is now managing director, and being groomed to take the business through the next chapters.
Jennifer Barassa Awards and Recognitions
Some of the awards and recognitions she has received include:
• 2006, Innovation award in the 2nd National Women in Business Excellence by Purple Images & Chandaria Foundation.
• In the 1st Kenya Top 100 medium size companies Top Image was ranked position 10, service category champion and Ms. Barassa was recognized as the Leading lady entrepreneur of 2008/09.
• In the 2nd Kenya Top 100 Top Image Africa was awarded 1st runner up and Category Champion in Kenya Top 100 Small medium enterprises 2009/10, Jennifer Barassa named the leading lady entrepreneur again for the second time.
• 2012, Africa Businesswoman of the Year award by All Africa Business Leader Awards (AABLA).
Other Positions
• Immediate former Chairperson Constituencies Development Fund Board (CDF),
• Board member of Business Advisory Board – United States International University (USIU).
• Former board member National Council Women of Kenya (NCWK).
• Former Chairperson Women in Business Kenya National Chambers of Commerce and Industry.
• Trustee, Kenya National Chambers of Commerce & Industry (KNCC&I).
• Trustee College of Insurance
• Board Member Business Advocacy Fund for the Danish Embassy.
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